How to Use Google Trends to Do Market Research
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Google Trends Training Video Transcript:
How to Use Google Trends to do Market Research video transcript: Hi ACCESS member, this is Anthony Tran from MarketingAccessPass.com. In this video tutorial, I’m going to show you how to do some market research using “Google Trends“, so let’s go get started. First, you are going to go ahead and type in Google.com/trends. And when you get there, you’re going to see this front page. So what you immediately see are some hot searches for that particular day when you are using this software.
On this day, I’m actually recording it on Monday December 2, 2013. Some of the top searches for today are related to the Seattle Seahawks and Tom Dailey. Lets go ahead and dig a little deeper and figure out some information about your particular market. In order to do that, you’re going to type it into the search box… whatever your related searches are. In this case, for me; I’m going to search “Marketing Consultant.”
Basically, this gives you a graph to show you some search related averages of your particular niche. What it is saying is that in 2004 it looks like there was a spike with people searching online about marketing consultant. It appears that it is slowly trending down but nothing that significant.
Like I mentioned before, you always want to search more than once because people may be using different keywords in their particular term. Now I’m going ahead and type in “Marketing Consulting” and see what happens.
Red indicates “Marketing Consulting” and in a blue is “Marketing Consultant.” If I had originally searched for Marketing Consulting and not searched for Marketing Consultant, I may have made a mistake of assuming that the Marketing Consulting industry is trending down.
It is trending down a bit with searches but that may not give me the exact information that I’m looking for. Don’t always assume information based on your first search results. I would always try to add a few searches just to get a bigger and broader picture. Try using different phrases and put yourself in your customer’s shoes. Ask yourself what search terminologies they might be people using.
Next, we are going to use the Regional Interest area. This information will tell you where people are searching in regards to location. I am currently living in United States, and this is very surprising to me because I would never guessed that people were searching in South Africa about the position of Marketing Consultant. If I had a world wide audience this may change the way I speak to my target audience because they are not all from the United States. They’re in Australia, India, South Africa, Netherlands and that may change my marketing strategy.
This is valuable information as you can see. If you scroll down you can see Related Searches. Google does a great job of offering some suggestions for other particular searches related to what your industry. As you can see, business consultant, marketing consultant jobs, are all very relatable searches. There are also people searching for Marketing Consultant jobs and the phrase Business Consultant.
I could cater to my audience and answer their particular questions regarding these subjects. If you click on “rising”, you will see some other ideas as far as terminologies that are hot topics. As you can see right here, people are searching from marketing consultant salary and marketing consultant jobs. These are very good rising trends and that is something you may consider as part of your topic or niche that you’re getting into.
Let’s go and scroll to the top. On the left hand side there’s some other buttons that you can use to do some more research. I’m going to click on Locations and see what happens. Same thing with locations, you’ll go ahead and click add a term and you’re going to type in your industry. I’m going to stick with marketing consultant. in this particular case, I wanted to research where people are looking for in the United States. Maybe I’m offering a job or service that is only a local base regional business. Let’s go and check out what happens in United States. Click on that, and I live in California so I want to see if I can promote my business to the local communities.
Now, I’m going to click in California. So this is very valuable information because it really shows me “Hey you know what, there’s other location within California. I’m going to click “city”. This is very interesting because originally I assumed that most jobs in Marketing Consultant was in the L.A. area. But in this particular case, it actually shows me that there’s a lot of people in San Diego and San Francisco community that are also searching for marketing consultant.
This tells me a couple things. Now I can re-evaluate my business and determine if I’m currently located in the right area where my target audiences lives. Lets say I lived in Los Angeles and I said, “you know what I’m not getting enough business, I may want to relocate my business in San Diego or San Francisco because according to this information with Google there’s a lot of people that are searching for that particular niche in that industry. As you can see, you can play around with this and figure out if your local business is something that currently trending and it’s currently in the right location for your niche or topic. I hope this information helps you guys out. Go ahead and play around to do some searches and that how is related to you. And you can uncover some remarkable facts. Hope you guys enjoy this training. I’ll see you guys on my next video.
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